Lilly Hines
Fall 2024
Evaluation
The Indiana University Student Outreach Clinic is as marketable as any other company, although it deserves to be marketed.
When taking into consideration that during this project I have been referring to a free clinic that solely runs off of unpaid volunteers, it is imperative that we survey the community per serving to ensure they're receiving adequate care and the volunteers are upholding the standard of care promised. I think an exit survey after receiving care at the clinic would ensure we receive data on the quality of care and patient experience. Because it is a free clinic, we cannot track sales, although we can track the amount of resources going into the care being provided compared to the patient experience reported.I also think it's important to track our patient volume to ensure we’re receiving an adequate volume of patients to remain fully staffed with volunteers and to keep the doors open for the community. If we complete an exit survey on the patients we serve in the community, we can ensure we are continually providing adequate care and that is
similar to the primary care they would be receiving elsewhere
Because the clinic is run by students and volunteers, there is a grace window for mistakes and reflecting on what can be done better. Although, when specifically referencing the market plan I have laid out for the student outreach clinic, if the employees who are being financially compensated encounter an unexpected outcome, it would be more crucial that we reevaluate the plan to ensure we are not wasting resources. I think it is also important to acknowledge that
plans, especially marketing plans dependent on the population we are serving, require to be adjusted to ensure patient satisfaction and loyal consumers. The manager/founder of the clinic, who oversees the operations, would likely be the individual to manage the outside resources being allocated to the marketing plan. If the plans are altered or not achieved, it's essential to communicate the outcomes that were expected versus the actual outcome of the plan, and what
interventions need to be implemented to achieve our goal.